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Selling or renting? Why washing the facade adds value to the property

2026-07-03 · 1 min read · Impeca

Selling or renting? Why washing the facade adds value to the property

Buyers and tenants decide in the first few seconds, often while still looking at the listing photo. And the facade is the first thing they see.

What a dirty facade says

Green film, dark pollution stains and algae make a house look “neglected” and “expensive to maintain”, even if the inside is spotless. It is a silent penalty: it lowers the perceived value and puts off viewings.

The effect of washing

Removing the green film and the pollution crust brings back the original colour and takes years off the property. In listing photos the before-and-after difference is huge, and good photos bring more viewings.

Is it worth the investment?

Washing the facade of a house costs a fraction of 1% of the property value and can directly influence the sale price and how quickly the deal closes. It is one of the best-returning investments before putting a house on the market.

When to do it

Ideally before taking the photos and booking viewings. It goes well with cleaning the roof and the patio/entrance: the whole house benefits. See the facade washing service or calculate the price in 60 seconds.

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